After Piney’s breakout debut in 2024, we were thrilled to reunite this cast of misfits for four new spots one year later.
With just two new characters to design—Bob the Sponge and Ariel the Air Freshener (pictured below)—much of the visual language, character design, and camera style was already in place. That meant we could jump straight into storytelling and animation blocking.
We reassembled our original crew and hit the ground running—staging scenes, blocking shots, and refining performances until we were giggling at our screens and falling in love all over again.
Endless thanks to our friends at FCB and Clorox for keeping these guys alive!
PineSol "Air Freshener" :15
PineSol "All In One" :15
PineSol "Lavender" :06
PineSol "Lonely" :06
NEW CHARACTERS
FILM STILLS
CREDITS
Client: Clorox - Pine Sol
Chris Budinszky l VP Marketing Director
Kate Dinham l Marketing Director, Cleaning
Anne-Sophie Droeshout l Sr. Brand Manager, Cleaning
Isobel Liddell l Brand Marketing Assistant, Cleaning
Krizia Znidarcic l Marketing Director, Digital
Danielle Faber l Digital Marketing Manager, Cleaning
Chris Budinszky l VP Marketing Director
Kate Dinham l Marketing Director, Cleaning
Anne-Sophie Droeshout l Sr. Brand Manager, Cleaning
Isobel Liddell l Brand Marketing Assistant, Cleaning
Krizia Znidarcic l Marketing Director, Digital
Danielle Faber l Digital Marketing Manager, Cleaning
Agency: FCB Canada
Nancy Crimi-Lamanna l Chief Creative Officer
Jenn Rossini l Executive Creative Director
Sara Radovanovich l Associate Creative Director
Sally Fung l Associate Creative Director
Devin Bruun l Copywriter
Olé Tshetlo l Art Director
Jacqueline Lee l Copywriter
Jesse Gilbert l VP Strategy Director
Hanh Vo l VP Group Account Director
Nadia Yau l Account Director
Ingrid Kroboth l Broadcast Producer
Post Production: IAMSTATIC
Executive Creative Directors: Ron Gervais & Dave Greene
Creative Director: Julia Deakin
Producer: Nicole Labbe
3D Animation: Marcin Porebski
Lighting & Rendering: Dave Greene
Nancy Crimi-Lamanna l Chief Creative Officer
Jenn Rossini l Executive Creative Director
Sara Radovanovich l Associate Creative Director
Sally Fung l Associate Creative Director
Devin Bruun l Copywriter
Olé Tshetlo l Art Director
Jacqueline Lee l Copywriter
Jesse Gilbert l VP Strategy Director
Hanh Vo l VP Group Account Director
Nadia Yau l Account Director
Ingrid Kroboth l Broadcast Producer
Post Production: IAMSTATIC
Executive Creative Directors: Ron Gervais & Dave Greene
Creative Director: Julia Deakin
Producer: Nicole Labbe
3D Animation: Marcin Porebski
Lighting & Rendering: Dave Greene
Music/Sound Company: OSO Audio
Voice Direction: Harry Knazan, Katie Corbridge
Engineer: Dylan Groff, Leo Hicks
Sound Design: Dylan Groff
Casting: Carlos Diaz
Producer: Kristine Lippett
Voice Direction: Harry Knazan, Katie Corbridge
Engineer: Dylan Groff, Leo Hicks
Sound Design: Dylan Groff
Casting: Carlos Diaz
Producer: Kristine Lippett